In this edition of The Journal we hone in on key trends as seen in the European market, with a focus on mugs.
We continue to see innovation in this category, as makers push the boundaries of colour, texture and form. Tangible details add interest and creative flair as artisanal looks remain popular across the board.
Good Vibes Only
Statement mugs endure, spreading the love with words of caffeine-fuelled positivity.
Short and sweet messages in oversized type maximise the look.
Handling It
Accented handle designs in interesting form and colour bring personality to a range.
Simple colour blocked handles breathe new life into a classic mug shape.
A Brush with Colour
Boldly painted banding is making a welcome come-back in stripes, checks and plaid.
Standing strong in seasonal colours, organic hand-brushed lines complete the look.
Escape to the Country Floral
Lush wrap-around florals are paired with block colour for an all-over design that celebrates the arrival of Spring.
Hand painted ditsy designs co-ordinate with checks and plaid for a cosy country style.
Happy Campers
Reminding us of the place we'd rather be... enamel-look camping mugs continue to be a fun trend in drink ware.
Contrasting rim and a generous white speckle successfully combine with juicy summer colours.